In January 2015, the Philharmonie de Paris opened its doors, hosting the Orchestra of Paris and symphonies from around the world, as well as musicians of all backgrounds, delivering a plethora of musical discoveries. With exceptional acoustics, international programming, new types of concerts and interactive workshops, it promises to lure in even the most demanding of music-lovers, not to mention amateurs and families alike.
Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people.
Its most recent outdoor campaign reflects that direction and spirit.
Under the tagline “no limits to music”, BETC Paris has created three appetizing visuals with a colourful pop aesthetic: a crispy piano keys in a chip box, spaghetti cable jacks or a mouth-watering ball of creamy violin ice-cream. The eye-popping visuals with their mixed references to food and music have a clear message - come and devour music at the Philharmonie de Paris.
The institution is hoping to tear down barriers between different musical styles and their audiences.
Agency: BETC Paris
CCO: Rémi Babinet
Creative Directors: Francis de Ligt, Nathalie Dupont
Art Director: Nicolas Prado
Copywriter: Clara Lafuente
Photographer: Paul & Martin