To promote its home internet offerings, du took an usual approach to Halloween, poking fun at typical horror movie clichés to reveal what could happen if you choose to leave home on the night of Halloween.
Horror and thriller movies have taught us throughout the years that Halloween is a time when slashers and monsters lurk outside. Why put yourself at risk, when you can stay safe and indulge in du Home’s Premium TV, High-speed Internet and Unlimited Internet Calls?
The campaign’s two films, launched on the brand’s YouTube channel on Halloween day, depict the scenarios of two different protagonists; a writer and a housewife, who both left the comfort and safety of their homes on Halloween night.
CCO: Walid Kanaan
General Manager: Joe Lahham
ECDs: Fouad Abdel Malak, Manuel Bordé
ACDs: Oswaldo Sa, Alex Pineda, Gonzalo Palavecino
Agency Producer: Rouba Asmar, Gloria Abu Diwan
Senior Account Director: MarcAnthony Haddad
Production House: Good People
Director: Samir Syriani
DOP: Yves Sehnaoui
Executive Producer: Sabine Farah
Producer: Chantal El Haber
Post Producer: Maria Succar
Post Production: Lucid
Editor: Cherine Debs
Colorist: Belal Hibri
Music & Sound design: Anthony Sahyoun