Reporters Without Borders (RSF) has launched on the eve of World Press Freedom Day, May 3rd, "Great year for censorship", an ironic campaign about 12 heads of state who will be celebrating their victory over the freedom of the press.
Designed by Paris-based advertising agency BETC to highlight the release of RSF’s 2016 World Press Freedom Index, the campaign focuses on 12 countries' leaders who have trampled on media freedom and gagged journalists in various spectacular ways.
RSF’s 2016 World Press Freedom Index has highlighted a deep and worrying decline in the ability of journalists to operate freely and independently throughout the world, including these 12 countries.
The campaign targets these leaders: Salman bin Abdelaziz Al Saud (Saudi Arabia), Isaias Afwerki (Eritrea), Ilham Aliyev (Azerbaijan), Abdel Fattah al-Sisi (Egypt), Prayuth Chan-ocha (Thailand), Recep Tayyip Erdoğan (Turkey), Kim Jong-Un (North Korea), Ali Khamenei (Iran), Nicolás Maduro (Venezuela), Pierre Nkurunziza (Burundi), Vladimir Putin (Russia) and Xi Jinping (China).
The campaign’s posters can already be seen on the streets of Paris and in digital format on social networks.