Volkswagen Middle East launched their new 6-week brand campaign aimed to showcase how technology is making lives better and less complicated, through innovative features in its new models.
In a series of three films, both in English and Arabic, the “Wouldn't it be nice if the world worked like a Volkswagen?” campaign demonstrates the cars features in a creative and humorous way playing on a range of extreme life scenarios.
Depending on the audience type, the adverts will serve the most appealing video based on their preferences from the Arabic twins, the sorry job hunter or the desperate romantic. The films showcase Volkswagen, a people’s brand, by drawing out the fun in a series of situations and demonstrating how these behaviours relate to the features on their cars.
The films have rolled out on all the brand’s social channels: YouTube, Facebook and Instagram, across the GCC region, Lebanon and Jordan.
In a brand first for Volkswagen Middle East, the campaign will also be released at every cinema across the region that showcases the recently released and box-office breaking Black Panther movie.
Bruno Gisquet, Volkswagen Middle East Brand Marketing Director, said: “Volkswagen is a people’s brand, therefore the objective of these films was to demonstrate this by making the people the focal point, as a way to highlight innovation and engineering. We look forward to rolling out the campaign this week and are particularly excited to see our films alongside the new Black Panther movie release.”
Agency: Memac Ogilvy Dubai
Production house: Truffle films Beirut
Client: Volkswagen Middle East