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Advertising
Zeinab Abdul Sater of SSUP: ‘We are dedicated to navigating this complex landscape’
Zeinab Abdul Sater, Regional Director Media & PR of SSUP, shares the top priorities set for the agency for 2024
- Advertising Sami Saab: 'Fueled by creativity, we declare war'
- Advertising Hanadi Dagher on resilience and revival in the Lebanese PR sector
- Advertising Ghada Chehaibar: ‘The Lebanese market is calibrating’
- Advertising Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
Editor's Picks
- Events/AwardsIMPACT BBDO named Middle East Agency of the Year at ADFEST 2024; agency scoops two Lotus Awards Grand Prix for AnNahar ArabAd's staff
- News In BriefDeliveroo goes on a social experiment to trigger community support
- News In BriefOOH back on track says WOO President Tom Goddard at Africa Forum
- Events/AwardsDubai Lynx 2024: Saudi Arabia scoops five Grands Prix, its highest ever at the Lynx ArabAd's staff
- Ads of the WeekHeinz Arabia introduces first ever ketchup insurance policy ArabAd's staff
- Industry TalkGray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
- Art & Design‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine ArabAd's staff
- Art & DesignContinental ME transforms discarded tyres into powerful symbols in a unique art installation
- Art & DesignBentley launches ‘Belonging Bentayga’ with a strong statement for inclusion
- Art & DesignDeliveroo Editions site in Dubai gets an artistic revamp with nods to food, art and culture ArabAd's staff
Industry Talk
Most Read
Events/Awards
- IMPACT BBDO named Middle East Agency of the Year at ADFEST 2024; agency scoops two Lotus Awards Grand Prix for AnNahar
- Dubai Lynx 2024: Saudi Arabia scoops five Grands Prix, its highest ever at the Lynx
- BCW and NYF Advertising Awards challenge creatives to 'Make a Name for Yourself' in the heart of New York
Branding
Ads of the Week
In partnership with Onyx FC, a UAE pioneering all-female football team, adidas in the Middle East transformed the team's pitch into a symbol of female empowerment. By simply adding two dots to the center circle, they effectively turned it into the Arabic letter Ta’Marbuta, which gives words the female gender.
ERROR
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