Ideas and images float freely in the air, are consumed and become part of the circulatory system. They may show up in a work with or without the creator knowing where they come from. Sometimes, actually, more often than not, designers do not know where their inspiration for certain types of work comes from. They may have gotten inspired from each other, as trends and styles in design come and go according to the season.
Our 'Creative Culture' section is a resounding proof of how advertisers and creatives end up crafting similar ideas. Here again, in this twins-themed selection, what emerges is how advertising communication is a composite of many influences and inspirations. Let your critical observation work in force and stimulate your creativity.