Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier (LCC), celebrated 15 years of successful operations, which transformed the air travel industry in the wider MENA region by unveiling a new brand identity that is reflective of its innovative forward-looking and international approach.
The unveiling took recently place during a launch ceremony at the Air Arabia hangar in Sharjah International Airport where the carrier’s new corporate identity was unveiled, including the new aircraft livery and interior through a live display of one of Air Arabia’s newly branded Airbus A320 aircraft.
Setting new benchmark in operational excellence, innovation and profitability, Air Arabia’s new brand identity grows from the idea “Now, more than ever” reflecting Air Arabia’s ambitious, customer relevant and eager personality while positioned to provide customers with true value and accessible air travel options.
The new brand identity is derived from the creative idea of ‘Modern Nomads’, reflecting the positioning of Air Arabia as an airline of true value that connect with the young, adventurous, and those who are eager to travel, discover new places and collect new experiences.
The new logotype has evolved to reflect a more modern, simple, versatile, and global brand, with a promise to offer true value, reliable services and provide customers with greater travel opportunities. The airline has maintained its symbol, the seagull, modernising it and further spreading its wings reflecting the carrier’s growth and outlook while staying true to its original look.
Air Arabia has experienced solid and sustained growth since the launch of its first flight in 28 October 2003 when the carrier introduced a new way of taking flight for the Arab world. From the earliest days of serving just five routes with two aircraft, the airline has grown to currently serving over 155 routes from multiple hubs, served by a fleet of 53 aircraft, with plans for further expansion in 2019.