Castania Introduces New Identity
Posted on March 20, 2020

Since 1983, Castania, the renowned Lebanese roasters brand, never ceases to grow bigger, earning a wider market-share and reputation in the nuts industry regionally and internationally.

Recently, Castania introduced a new mark and full line rebranding.
The revamp of the iconic blue brand preserves the company’s heritage and brand equity by its simplicity & clarity. The new brand mark is a distinctive lowercase “c” designed to evoke a roasting machine’s constant movement.
The visual interpretation enforces the high-contrast imagery of the ingredients, which are
placed on dynamic curves that give a feeling that the product is freshly roasted and packed.

All the design and production elements were developed to reinforce the message that Castania
provides the best quality products in the market. The identity will roll out gradually to englobe all the
product lines, airport boutique and its 47 global outlets.