Paris recently unveiled the logo for its Olympic bid and in most grand manner it was highlighted and projected onto the Arc de Triomphe.
At the top of the famed Avenue des Champs-Elysées, at exactly 20:24 (8:24 pm), the Arc de Triomphe displayed a light and sound show that eventually settled into the formation of a colourful 2 and a 4, which together form the Eiffel Tower. The Paris 2024 organising committee tweeted out, “Our new logo embodies the dynamism, creativity and modernity of #Paris.”
This logo, which shows the stylised Eiffel Tower is designed by Paris-based design and innovation consultancy firm, Dragon Rouge. The designers reworked the iconic structure from a ribbon that hints at the number 24. This number reflects the year that Paris hopes to host the games and recalls the centenary anniversary of the last time the French capital hosted the Olympics in 1924, which was exact 100 years back.
The new logo of the Paris 2024 Olympic bid has received accusations of plagiarism, as it looks similar to that of 4 Global, a British sports events consultancy, but is less brightly coloured, slightly rotated to the left and has less curved lines.
Paris is the second bid city to unveil its graphic identity. Rome launched its new logo earlier in December 2015. The two other bidders, Budapest and Los Angeles, also announced their logos following Paris' reveal. The visual identity of each city is likely to be part of the bid documents that were turned in to the International Olympic Committee in Lausanne, on February 17. The announcement to declare the host city for 2024 Olympics and Paralympics will be announced on 13 September 2017.