Byblos Bank was awarded seven ingots, including two golds, a first for a Lebanese bank at the 2017 Midas Awards for the world’s best financial advertising held in New York. The award was picked up by Fp7/MENA, the bank’s advertising agency, which was the most awarded agency from the Middle East.
Launched on a worldwide scale in 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale. For 2017, the Midas Awards Executive Jury gave away 1 Grand Midas Award, 52 Midas Gold Ingots, 88 Midas Silver Ingots, and 102 Finalist Certificates from creative submitted from around the world.
Byblos Bank racked up the awards for its Expatriate Housing Loan campaign in the following categories: Gold Ingot in Direction; Gold Ingot in New product/service launch; Silver Ingot in Art direction; Silver Ingot in Cinematography; Silver Ingot in Integrated (Mixed Media); Silver Ingot in Social Media; and Bronze Ingot in Music: Original Content or Integration.
The film was conceptualised by FP7/ BEY and produced by Clandestino Films, with director Wissam Smayra.
Nada Tawil, Head of Group Communication Department at Byblos Bank, said: “We are proud that our Expatriate Housing Loan campaign “There’s No Home Like Home” was recognized by the Midas Awards, topping some of the world’s best financial advertising campaigns for this year. We can’t think of a better way to strengthen the bonds between Lebanese expatriates and their home country, a mission that Byblos Bank seeks to achieve through many of its products and services.”
Byblos Bank’s presence in 10 countries around the world has enabled it to develop a strong network built on reinforcing Lebanese expatriates’ relationship with their home country.