Gerety Awards winners are this month receiving their trophies.
Just 60 entries were awarded at this year’s inaugural Gerety Awards, and selected by an all-female Jury, which have made clear their mission in redefining the standard of advertising through the female vision.
The Gerety Awards is named for Frances Gerety, the copywriter who, in the 1940’s, wrote the now famous line "A diamond is forever". The statue is designed around the creation of a diamond and is called the “Fire Trophy”, which represents the original flames, where carbon burns for a diamond to be born, just like the restless flames of creatives searching for originality and essentialism.
The handmade and specially crafted trophy created by artists Carla Bossi and Francesc Fusté from TXTarte in Barcelona is a unique original prize that was given to the winners.
Bossi says: “As sculptors and set designers, we always wanted to create a trophy that would honour its winners but also become an artwork that would be with them in their everyday lives. The offer from Gerety was a challenge, so many things have already been done. Diamonds, ideas, search, burn, obstacles, imagination and hard work. Creativity is hard work. You have to chew, crush, be brave and not be afraid of being hurt.”