The Inaugural Gerety Awards to Challenge Status Quo and Celebrate Diversity
Posted on February 06, 2019

Does the world REALLY need another awards show? NO. The world REALLY needs a new kind of awards show. It is this conviction that pushed Joe Brooks and Lucía Ongay, to launch the Gerety Awards.

At a time when the advertising industry is trying to redefine itself, awards shows also need to redefine their role. This is the philosophy behind the Gerety Awards. The inaugural Gerety Awards has been launched to challenge the status quo of the international creative awards circuit and introduce a new spirit, in new flavor, and a new approach when it comes to celebrating creativity in the advertising business.

The creation of the Gerety Awards is designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries.

Joe Brooks and Lucía Ongay, founders of the Gerety Awards, have more than 20 years combined experience. They have both previously worked for advertising awards, Brooks as global sales director and Ongay, as global press manager at Epica awards before deciding to embark on this new project, armed with their enthusiasm and the firm belief that it's time to introduce a new mindset and flavor to advertising awards: "When we first started talking to key industry leaders about our ideas for the Gerety Awards, we were surprised by the passion and enthusiasm about this concept. This convinced us that what the industry needs now is a new kind of awards show.”

“The Gerety Award is a prize that current and future clients will want agencies to win. Winning a Gerety will stand for the highest creative standards. As times are changing so should our approach to creativity. Our jury will redefine what is traditionally perceived as ‘normal’ for the advertising industry,”

Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever," the Gerety Awards recognises global talent, mentors and allies within advertising—the people who will define and refine the standard to which advertising should be held.

Judges include accomplished agency and brand leaders, from around the world. Executive jury sessions will take place in various cities: London, Hamburg, New York, Mumbai, Paris, São Paulo, Stockholm, Beirut, Amsterdam and Sydney.

With this commitment, Gerety Awards will ensure advertising is held to account and meets the standards clients expect. An awards show should be a focus group of advertising at its best; what better focus group than the Gerety Jury?