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Advertising
Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights
Elie Aoun
Elie Aoun, ex-IPSOS Media CEO, has been invited by ArabAd to be a regular contributor and share his expert opinion. Aoun will be unpacking timely … -
Advertising
Fashion against Fascism: a powerful initiative to help online fashion retailers keep Nazi codes out of fashion
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Advertising
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
ArabAd's staff
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Advertising
Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
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Advertising
Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
Editor's Picks
Ads of the WeekThe world’s first AI President of a country introduced in Lebanon by AnNahar
ArabAd's staff
News In BriefACT Good Report 2024 celebrates best advertising campaigns for good
News In BriefOrchard Clips adds vintage Middle East films from The Baim Collection
Ads of the WeekThe Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign
ArabAd's staff
Ads of the WeekNivea's campaign seeks to inspire a skin celebration movement in Saudi Arabia
News In Briefe& introduces autistic-friendly mobile extension e& wider web, powered by AI
Art & Design‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine
ArabAd's staff
Art & DesignContinental ME transforms discarded tyres into powerful symbols in a unique art installation
Art & DesignBentley launches ‘Belonging Bentayga’ with a strong statement for inclusion
Art & DesignDeliveroo Editions site in Dubai gets an artistic revamp with nods to food, art and culture
ArabAd's staff
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Industry Talk
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’
Data transparency reignites Gen Z advertisers
2023: A year of “middles” in the Lebanese market
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward
Changing habits over Ramadan could require brands to rethink their advertising strategies
Saudi Arabia: The final frontier
Saudi Arabia, the new hub for the events industry in the Middle East
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Mohammed Fouladkar, the CEO who leads by example
Women role in Saudi Arabia’s creative and entrepreneurial revolution
Most Read
Events/Awards
IMPACT BBDO named Middle East Agency of the Year at ADFEST 2024; agency scoops two Lotus Awards Grand Prix for AnNahar
Dubai Lynx 2024: Saudi Arabia scoops five Grands Prix, its highest ever at the Lynx
BCW and NYF Advertising Awards challenge creatives to 'Make a Name for Yourself' in the heart of New York
Branding
Ads of the Week
Lebanon has introduced the world's first AI-generated person designed to perform presidential duties for the country.
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