White Square Festival Reveals its Brand New Identity
Posted on January 15, 2019

The International festival of creativity, communications and marketing WHITE SQUARE has opened its call for entries for the new season 2019. The organizers of one of the largest creative festivals in the communications industry of Eastern Europe are expecting over 1000 entries from 30 countries the world over.

Last year has become remarkable for White Square – the festival celebrated its first big anniversary – 10 years of confident win of worldwide recognition within the professional creative community. During all the ten years the festival used to change its corporate identity at each new edition. But the acquired reputation White Square has garnered during a decade showed that it was time to build a long-going strategy of self-promotion that would be reflected in a solid brand identity. This mission was completed by Russian branding agency Tomatdesign whose team has already created the festival’s identity back in 2013, 2014 and 2015.

Symbolism of “white” embodied in the name of the festival intends to demonstrate the leading role of the idea in the creative process, marketing and communications inclusive. Besides, the concept of the festival has always had historical connection with world famous avant-garde artists. White Square festival has become the symbol of creativity in advertising. Having restored historical justice and returned to the semantics of Kazimir Malevich’s “White square”, the festival revealed the metaphor “white on white” in its new brand identity that will used over the next years.

XIth  WHITE SQUARE will be held in Minsk, Belarus on April 17-19.