Claude Sabbagha:
 a Will is all it Needs!
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Health, security and happiness are Claude Sabbagha most intuitive needs at this moment in time. Obviously nostalgic of the Lebanon d’antan, the general manager of Future Media is more interested in focusing on her immediate business objectives, paving her way at a leisure pace, as her gloomily pessimistic vision of Lebanon’s future isn’t heartening.Sabbagha answers with her natural elegance ArabAd’s 30-seconds lightish questionnaire.


My philosophy in life is never to regret.


What kills you most?

Hypocrisy, Medicocrity.

What gets you up in the morning?

Productivity, achievement.

What happened to your childhood dreams?

Already replaced by actual ones.

What distinguishes you from others?

My Height!

What do you need most?

Health, Happiness, Security.

Do you think that anyone can become an artist?

No, but we can learn to appreciate art.

Where are you from?

A paradise unfortunately turning to hell.

Do you feel your situation is enviable?

If there is a will, anyone can create his own enviable situation.

What have you given up on?

Why should I give up anything?

What do you do with your money?

Try to make my beloved ones happy.

What moves you?

Wit, Humour, Integrity.

What are your favourite pleasures?

Discovering, Learning, laughing sessions.

What would you like to receive for your birthday?

Additional tons of smacks from my kids and husband.

Name three living artists that you hate most?

Hate, definitely not, indifference maybe.

What or whom do you defend?


What are you capable of refusing?

Dishonest approach.

What are you capable of doing in the name of love?

Forget myself.

What are you blamed for?

Impatience, stubbornness.

What does art bring to you?


Who do you think you are?

A human being aiming to be better.

What drives you nuts?

Unprofessionalism, an exacerbated ego.

Write your own epitaph?

If I die at 60: Life is too short, have fun. If I die at 90: It was about time!

Under what form would you like to come back as?

An accomplished woman.

What was the last book you read?

"50 ways to decrypt colours and numbers" by April First – 1559 pages. Great book!

Do you like animals?

Not really.

Why did you choose advertising (communication)?

First by mistake and then totally hooked!

Who is the man of your dreams?

An accomplished man.

What is your philosophy in life?

Never regret.

What is the most important thing in your life?

Being positive and healthy.

Talk to an alien.

An extra terrestrial secret to teach people how to communicate and how to listen.