Ivan Rios: a rollercoaster's journey
Posted on July 28, 2016

Falling in love with the world of advertising for this associate creative director at Grey Group came by way of a popular 1960s TV series based on magic and he’s been sprinkling fairy dust into his work ever since. Ivan Rios' journey has offered a number of unexpected twists and turns, which luckily he embraced considering his love for rollercoasters! Below is a closer look at the man, who at times has even managed to surprise himself.

What gets you up in the morning?
The sunlight. My curtains are smaller than it should be.

What first sparked your interest in advertising?

Do you remember the old TV Series Bewitched? Darrin Stephens was Samantha’s husband (the witch). He was an executive of an advertising agency; constantly doing pitch presentations that would always end up being a disaster. I loved that.

What do you enjoy most about your job?
The need for continuous learning. Especially here in Dubai, it pushes us to think beyond our culture and beliefs. 

What do you do to keep your ideas fresh?
I try not to spend so much time on researching. Sometimes, the more you see, the less you create.

What’s your motto in life?
Nurture great relationships

What keeps you in the game?
What keeps up any gamer?  Advance to the next stage.

What inspires you most?
My mistakes and failures. It’s how you learn to do it right the next time.

What quality do you most  look up to in a woman?
Simplicity and boldness. Luckily I already found her.

If you could live for one day the life of another person, who would it be?
Bill Gates. I would make generous money transfer to Ivan Rios

What business tip would you give the newbies?
Use the first years of your career as a test drive. Try different companies and possibilities. Ask questions all the time.

What’s the last book you read? 
100 days of solitude. Great book, but only for those who can memorise over 100 names of characters.

If you could be anywhere in the world right now, where would you be?
 

What is the one thing you wish you have designed?
  This amazing Virtual Reality device: 

Who Are You?

I am....  abstracted.
I  like....  how was that called again?
I want....  the same as you’re having. Please
I have....  a pitch presentation.
I wish....  three more wishes.
I hate....  those tailgating drivers.
I fear....  those tailgating drivers.
I Google....  before I ask.
I wonder....  before I Google.
I regret....  nothing.
I love....  myself.
I need.... water.
If I ruled the world....  No, thanks. 
I dream.... Every night.

My Favourite…

Dream Destination: Never land.
Restaurant: Alto Mar.
Hotel: Katikies.
Meal: Rice and beans.
Quote: Be happy for no reason is the most authentic form of happiness. 
Book: Harry Potter…Seriously.
Movie: Abra los ojos.
Flower: Dionaea muscipula.
Animal: Lizard.
Poet: Carlos Drummond de Andrade.
Music: O Rappa.
Painter: Candido Portinari.