Karim Achy: Testicles Name of the Game
Posted on

A talented regional creative director, Euro RSCG, member of the jury in the Mena Crystal Awards, Karim Achy addresses his beliefs, as a razor cut, in the following 30-seconds chat.


Assures toi toujours que ce que tu as a dire est plus beau que le silence.


What kills you most?


What gets you up in the morning?


What happened to your childhood dreams?

Keep dreaming.

What distinguishes you from others?

I eat a lot of raw meat.

What do you need most?

Fresh air.

Do you think that anyone can become an artist?

I wish.

Where are you from?

Beit Chabab.

Do you feel your situation is enviable?


What have you given up on?


What do you do with your money?

Spend it.

What moves you?

My dreams.

What are your favourite pleasures?


What would you like to receive for your birthday?

A Harley.

Name three living artists that you hate most?

How can I hate artists.

What or whom do you defend?


What are you capable of refusing?


What are you capable of doing in the name of love?


What are you blamed for?
I don't know.

What does art bring to you?

I’m hungry.

Who do you think you are?

Un fils de pub.

What drives you nuts?


Write your own epitaph?

“Assures toi toujours que ce que tu as a dire est plus beau que le silence”.

Under what form would you like to come back as?

Invisible man.

What was the last book you read?

Windows on the world (Beigbeder).

Do you like animals?

It depends when.

Why did you choose advertising (communication)?

I fell in love.

Who is the honestly the woman of your dreams? 

My daughters.

What is your philosophy in life?

“Less test...more testicles”.

What is the most important thing in your life?

To get goose bumps.

Talk to an alien.

See you soon.