As a Creative Director at TBWA\RAAD Beirut, Krix Berberian is never short of engaging ideas. As a man in the creative field, his vision extends far beyond the visible. Both combined, allow him insight into a world full of colour and potential, which ArabAd glimpsed at in the following.
What gets you up in the morning?
My phone’s alarm.
What keeps you in the game?
The extra life.
What keeps you up at night?
The neighbours walking in high heels.
What would be your worst nightmare?
Wake up in the middle of it.
What’s your motto in life?
Don’t live on mottos.
What quality do you most look up to in a friend?
Who do you ultimately want to become?
If you could have dinner with someone, living or dead, who would it be; and what question would you ask him/her?
Adam, what went wrong?
What business tip would you give the newbies?
Love the job more than you love the company.
What is your idea of perfect happiness?
Designed in Golden Ratio.
What would you do if you won the lottery?
Guard the winning paper.
Who Are You?
I am... a story teller.
I like... mind games.
I want... to find solutions that can change the life of people.
I have... to keep on learning every single day.
I wish... to make the right decisions always.
I hate... bull-shitters.
I fear... losing my sight and my vision.
I Google... “how to”.
I wonder... around.
I regret... not spending more quality time with my grandparents.
I love... taking photos of strangers and freeze that moment to eternity.
I need... to lose weight.
If I’ve ruled the world... I would have made Internet accessible and free to everyone.
I dream... of ruling the world.
Dream Destination: Silk Route.
Restaurant: Dans le Noir.
Hotel: Intercontinental Vienna.
Meal: Mediterranean food.
Quote: There are people who have money and people who are rich.
Book: Tuesday with Morrie.
Movie: The Usual Suspects.
Flower: Black Iris.
Poet/Writer: Paul Harvey.
Music/band: Feeling Happy ' Stay See Summer Mix 2015.
Painter: Salvador Dali.
Heroes: My Grandfather.