Mohamed Oudaha, the Creative Director at J. Walter Thompson Casablanca is of Moroccan, Berber and Belgian origins. His cross-cultural backgroung has with no doubt nurtured his creative muscles and made of him an asserted creative globe-trotter always on the look out for new challenges. In 2004, Oudaha co-founded Happiness Brussels, an agency that got ranked number one in Europe and the number 3 independent agency worldwide in the 2009 Cannes Report ranking. Yet, nine months later, he was already in search for new advertising grounds to break. He joined Leo burnett Dubai and then Oman where he worked for six years before re-locating to Casablanca. Through this amusing ‘asked and answered’ exercise, we get a glimpse into the heart and mind of this infatigable multi-awarded creative.
What gets you up in the morning?
What do you enjoy most about your job?
What would be your worst nightmare?
Becoming a client.
What’s your motto in life?
Be amazing at one thing. Not good at many.
What inspires you most?
What music have you been listening to lately?
What is the gadget you cannot live without?
What business tip would you give the newbies?
Learn as much as you can.
What quality do you most look up to in a woman?
Who would you like to sit next to on a seven-hour flight?
Nelson Mandela by Jeanne Menjoulet 2016
WHO ARE YOU
I am... a barber
I like… traveling
I want... a nice lunch
I have... 50 dollars in my pocket
I wish... I could do it all again
I hate... negative people
I fear... dementia
I Google... every day
I wonder... about everything
I regret... nothing
I love... Fares and Kamil
I need... my coffee
If I ruled the world... I would de-throne myself
I dream… every single day
Dream Destination: Italy
Restaurant: El Bulli, Spain
Hotel: The Chedi, Oman
Meal: Pastilla pigeon
Quote: “In the absence of light, darkness prevails.”
Book: Confederacy of Dunces
Movie: Jiro Dreams of Sushi
Flower: Youtan Poluo
Poet: Khalil Gibran
Heroes: Enzo Francescoli