Nour Yasmine, Senior Media Planner, Clémentine walks us through the usual working day while highlighting the different steps that get her from start to finish.
8:30am: My typical day starts (well maybe a little lie might have slipped there). First thing I do is have my second cup of coffee and head to my office.
9:30am: After checking my inbox, which most of the times takes a few minutes, we head to the "tempete de cerveau" (brainstorming) room where we share our progress on the different accounts, prospects and campaigns.
10:00am: My official day starts: negotiating with the media suppliers on the various deals, promising them I won't call again. I then break that promise (most of them stopped getting their hopes up after all these years). I still manage to squeeze in a meeting or two with them everyday, you know, to check on the latest developments in the media scene, the weather forecast, traffic jams, etc… Having that info in hand, I start working on and submitting my plans to the clients. Yes, the clients. That's a realm of its own. Having to find the perfect combination between a really low budget and really high expectations can make your life pretty hard. Millions of amendments are made to every single plan, and believe it or not, I manage to find a way to make it work.
1ish pm: Lunch break, consists of a two-minute eating session while checking my social media accounts and calling a few friends in the remaining time.
2:00pm: Scan the magazines and dailies to see which advertisers are there, who they are paying, how much, etc.… Tools of the trade.
4:30pm: Start tidying up my desk (which I was planning on doing since 8:30), and preparing my to-do-list for the next day. I usually leave with a spring in my step.