Rachid Mtaini: The 24/7 Thinking Habits of a Dynamic Man
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30 seconds ArabAd alternative questionnaire landed on Rachid Mtaini’s desk to probe his inner most and personal thoughts. Mtaini is the sales and marketing vice-president of CNBC Arabiya. The station is entirely focused on broadcasting regional news on a 24-hour basis. Arabad took this opportunity to find out more about Mtaini’s personal perspectives on life.


Treat others as you would want to be treated.


What kills you most? 

Wealth without work, pleasure without conscience, knowledge without character, commerce without morality, science without humanity, worship without sacrifice, politics without principle (Mahatma Gandhi).

What gets you up in the morning? 

The challenge of a new day.

What happened to your childhood dreams?

Not fulfilled.

What distinguishes you from others? 

Ask the others.

What do you need most? 


Do you think that anyone can become an artist?


Where are you from? 

Azour, Lebanon.

Do you feel your situation is enviable? 

Not at all, I am in the media business.

What have you given up on? 

I never give up on anything.

What do you do with your money? 

Enjoy spending it.

What moves you? 

Misery and poverty.

What are your favourite pleasures? 

Spending time with my daughters.

What would you like to receive for your birthday?  

A sign from my brother.

Name three living artists that you hate most.

An artist is an artist and has his/her own audience; hate is not the word, not my type, never connected with it.

What or whom do you defend? 

The weak, poor and elderly.

What are you capable of refusing?  

Racism and bribes.

What are you capable of doing in the name of love? 

The unthinkable.

What are you blamed for?


What does art bring to you? 

Peace and an assurance that beauty does really exist.

Who do you think you are? 

Rachid Mtaini.

What drives you nuts? 

Intolerance and injustice.

Write your own epitaph.  

‘No Better Friend. No worse Enemy’.

Under what form would you like to come back as? 

On the client side.

What was the last book you read?

‘The World is Flat’ by Thomas Friedman.

Do you like animals?

Yes, the eagle.

Why did you choose advertising?
I thought the grass was greener on the other side.

Who is the woman of your dreams? Honestly!

Paula Mokbel. Honestly!

What is your philosophy in life?

Treat others as you would want to be treated.

What is the most important thing in your life?

My family.

What would you say if you talked to an alien? 

Where have you been? Do you have a cure for cancer, aids…? 