Rafic Saadeh: "Be Yourself"
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ArabAd’s 30 seconds takes on Rafic Saadeh, chairman and CEO Horizon Holdings Middle East.


If you are not good at being you … you make a lousy someone else… be yourself!


What kills you most? 


What gets you up in the morning?

Love of life.

What happened to your childhood dreams?

Still alive and kicking!

What distinguishes you from others?

The Mind.

What do you need most?


Do you think that anyone can become an artist?

In one way or another.

Where are you from?


Do you feel your situation is enviable?

I hate to think so!

What have you given up on?

Nothing yet.

What do you do with your money?

Spend it wisely.

What moves you?


What are your favourite pleasures?


What would you like to receive for your birthday?

I love to give rather than receive.

Name three living artists that you hate most?

Could not hate accomplished artists.

What or whom do you defend?


What are you capable of refusing?

The unnecessary.

What are you capable of doing in the name of love?

A lot.

What are you blamed for?


What does art bring to you?


Who do you think you are?

Rafic Sami Ibrahim Khalil Saadeh.

What drives you nuts?

Over-promise, under-deliver.

Write your own epitaph?

What a wonderful world it was...

Under what form would you like to come back as?


What was the last book you read?

The TAO of Warren Buffet.

Do you like animals?


Why did you choose advertising (Communication)?

Thank God for this accident!

Who is the woman of your dreams?

Honestly! Beautiful MARIA of my soul (by the way, Maria is my wife...)

What is your philosophy in life?

If you are not good at being you... you make a lousy someone else... Be yourself.

What is the most important thing in your life?

Family and friends.

Talk to an alien.

I don’t believe in One.