ABC, one the most prominent malls and departments store in Lebanon, is proud to announce that its Christmas decoration in the domain of visual merchandizing has been awarded at the Retail Design Expo (RDE), recently held at London’s famous Olympia. “An achievement on its own right” says ABC in a press statement, as its celebrated work was showcased alongside a number of other concepts chosen from all over the world to be part of Europe’s leading event in the field of retail design.
Every year, the visual merchandizing professionals at ABC come up with a set of creative concepts that are executed throughout the quarters in celebration of different occasions. Last year, the ABC Department Store transformed into a kaleidoscope of colors under the theme ‘Step Into the Colors of Spring Summer 2017’, followed by a fashionable venture into outer space with ‘Create Your Own Universe’ during the fall/winter season – both concepts were chosen to compete at the RDE. For the Christmas holidays, the team raised the bar high once again by creating an immersive experience titled ‘Christmas Dreams’, which won the award at London’s Retail Design Expo after being shortlisted for its outstanding presentation at ABC Ashrafieh, ABC Dbayeh, and ABC Verdun where innovation and design took center stage.