Augustus, a ‘New Media’ company and publisher of Lovin Dubai, has announced its expansion into the Saudi Arabia market with the launch September 8 of Lovin Saudi.
Augustus, based in Dubai, is the area developer franchisee for the Lovin Group in the Middle East and North Africa (MENA). The company’s mission is to be the ‘New Media’ company of choice in the region.
Launched two years ago, Lovin Dubai has quickly grown to become the biggest online news and lifestyle platform in the UAE, with three million monthly page views and more than 1.4 million social media followers. It now aims to replicate its success within the Kingdom’s media landscape.
Managing Director of Augustus, Richard Fitzgerald, comments: ”By understanding and keeping abreast of the ever-changing media landscape, Augustus has cemented Lovin Dubai’s place within the UAE market in what is a short space of time. This was done by focusing on quality online and social content. With the launch of Lovin Saudi, the brand will look to do the same in KSA, shaking things up and further driving a digital approach within the region.”
The brand will operate with local partners and contributors based out of the Kingdom, with support and back office functions being completed from the group’s regional headquarters in Dubai. All content will be published in English, covering news and lifestyle in the main cities of Saudi Arabia, Dammam, Khobar, Riyadh and Jeddah. The company plans to open its first office in KSA in early 2018.
Fitzgerald continues, “Expansion into the Saudi Arabia market makes consumer and commercial sense. There is vast consumption and usage of social media platforms in the Kingdom, however, there aren’t any millennial focused platforms. Additionally, by running Lovin Saudi in English, we will be geared towards a generation that have mostly studied abroad. Although the content will be geared towards providing the definitive inside track for those living and visiting Saudi Arabia, it will also become a key platform as KSA advances towards achieving its Vision 2030.”