Beesline, a leading natural cosmetic brand in the MENA region, has selected Initiative MENA to handle its digital media in the Kingdom of Saudi Arabia and Iraq. Under the arrangement, the agency’s Beirut office will be responsible for the digital media strategy.
Hassan Rifai, Beesline Marketing Consultant said being impressed by Initiative’s media approach. “They won us over through a combination of passion, creativity and strategic skills."
Happy to announce the new business win, Philip Issa, Levant Managing Director for Initiative commented: “The opportunity to work with Beesline, a regional brand with a global potential is thrilling. Beesline is focused on driving stronger connections with consumers and we see digital as a key channel in achieving that.”