Cicero & Bernay Public Relations (C&B) is strengthening its capabilities in the MENA region through a new affiliation recently signed with Miya PR & SM, based in Turkey. This agreement continues in fact an active 2016, which saw new alliances for C&B designed to enhance the company’s reach all across the Middle East including Saudi Arabia, Iraq and Jordan.
COO of Cicero & Bernay, Ahmad Itani, said: “This latest affiliation in a strong line-up of other agreements sees Cicero & Bernay spreading its footprint across the Middle East region in order to provide a holistic public relations and digital service capability. Miya PR & SM and C&B complement each other, with both agencies delivering a similar approach to client servicing and communication planning and delivery. We are delighted to have found a partner who can work together with us in providing communication solutions that are flexible to work across the diversity of the region.”
The affiliation between Istanbul-based Miya PR & SM and The Publicity Network’s PR firm C&B was driven by the need to meet the increasing demand from clients for PR services across the MENA region.
Founder of Miya PR & SM, Burcu Meriç Durak, asserted that this partnership empowers both of agencies to provide high-quality communication campaigns in a key market at the crossroads of Europe and Asia. It will help offer clients from both agencies a well-rounded scope of capability in communication, media events and conferences organisation, media relations, community programmes, public affairs and issues management.
C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, media planning and buying, experiential marketing and video production.
Miya PR & SM is a public relations, social media, events and branding firm founded in 2008 and located in Istanbul.