For the eighth time in nine years Carat is the world's best agency network.
Carat has once again been named as the number one Global Media Agency Network in the latest Network Diagnostics Qualitative Evaluation report, released in December 2016. This is the eighth time in the last nine reports in which Carat has been awarded the number one position; maintaining its top slot position in the last four consecutive reports.
Carat has extended the gap between itself and the number two player, growing its dominance from a 0.6-point lead in February 2015, to a 1.2-point lead in the latest report. The network’s performance was driven by strong market performance across the board, with by far the highest scores in the top 16 countries.
Will Swayne, global president, Carat, said of the result, “We are thrilled to once again be named as the number one Global Media Agency in the RECMA Network Diagnostics Qualitative Evaluation report. This result is testament to our momentum and our commitment to delivering transformational work and growth for our clients.”
Carat NZ General Manager Alex Lawson said, "It's really a great indictment of the work that has been happening at both a local, APAC and Global level that this recognition has come about again, we have a staff that everyday makes us better and this award is a reflection of that. We hope to see even more progress in 2017."
The award is based on an assessment of 17 global network agencies across 43 countries. The agencies are evaluated against between 16 and 19 criteria, including new business, business retention, awards, talent, and resources – specifically digital and diversified.