MAM Food Co appointed CHEIL MENA as its lead creative advertising agency for, America’s fifth-largest pizza brand, Papa Murphy’s in the UAE. Effective immediately, CHEIL will provide a full suite of strategic and creative services for Papa Murphy’s including brand strategy, design and advertising activities aimed at building brand awareness and growing its customer base in the highly competitive UAE pizza market, as well as strengthening Papa Murphy’s position as a brand that redefines consumers’ expectations towards QSR (Quick Service Restaurants) sector. MAM Food Co, master franchisee of Papa Murphy’s in the region, opened the 1st UAE store in Q4 2013. The company owns & operates 20 Papa Murphy’s restaurants in Dubai and Abu Dhabi and plans to add another seven by end of 2016.
CHEIL MENA Wins New AccountPosted on August 28, 2016
Do you still buy print publications?
More from ArabAd
- Ivan Rios: a rollercoaster's journey
- Tylda Kaloustian: the Beauty Inherent to Design
- Sécurité Routière: Behind the wheel, cell phones can kill
- The Future of Advertising According to Anselmo Ramos
- Dubai-Based Comms Agencies on Instagram: Our Top Picks
- Cheil and Firecracker Re-imagine the ‘Stopover’ for Etihad with Ricky Wilson