On a regional expansion drive, Cicero & Bernay Public Relations (C&B) has entered into new strategic affiliations, with Daily Public Relations (Daily PR) in Bahrain, and ProComms in Oman, designed to strengthen its MENA network capabilities.
The agreements are the latest in a successful string of new affiliations for C&B. In 2016, the agency expanded its reach across the MENA region by securing new footholds in Iraq and Jordan with Bashir Mraish Consultancy, Kuwait with Local Flavor, Saudi Arabia with Y&D, and Turkey with Miya PR & SM. By the end of 2017, C&B intends to be present in 14 markets.
C&B’s agreements with Daily PR and ProComms include the provision of public relations services, on-ground support, and development of targeted communication and PR strategies that cater to the growing Bahraini and Omani markets.
Ahmad Itani, COO of Cicero & Bernay, commented: “Daily PR and ProComms both share C&B’s ethos – delivering tailored, impactful communication services for clients – and we look forward to working closely with them to deliver ever more comprehensive and targeted programmes….”
Daily Public Relations is led by CEO Mahmoud A. Nasheet and manages programmes for leading companies including Express Med Laboratories, Turkish Airlines, Al Taweel Engineering and Trans Continental Shipping, with a particular specialisation in the healthcare sector.
Under the leadership of Managing Director Tareq Al Matarneh, ProComms works with major government, telecommunications, and oil and gas clients across Oman, to deliver integrated communication programmes, which include public relations, advertising, branding, web design, media planning and event management.
C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and video production.