Emakina Group strengthens its position in the GCC region with the acquisition of Cloudworks, an innovative and agile cloud consulting company with offices in Dubai, Riyadh and Mumbai that works on business-critical digital projects for large companies. Its 30 experts are experienced in CRM, sales and marketing automation, process re-engineering and change management. With this acquisition, Emakina Group confirms its ambition to be a solid partner in the Middle East for companies looking to design and implement effective and memorable user experiences and streamline businesses.
Digital expert Souphien Akhrif founded Cloudworks in 2015, after his studies in Information and Knowledge Systems - Engineering and Management at the Miage Sorbonne university. With his fast-growing team, Souphien successfully completed over 140 CRM and customer service projects in the GCC region. Major clients include CPI Financial, Emaar, DP World, Dubai Investments, Dubai World Trade Center, Omantel, Ooredoo, Saudi Aramco, Tadawul, and Virgin Megastore.
After opening its Dubai office in 2018 and integrating Turkish agency WittyCommerce in the group, the acquisition of Cloudworks confirms Emakina Group’s ambition to be the go-to partner in omnichannel commerce and digital business transformation in the GCC region and beyond.
With the acquisition of Cloudworks, Emakina now unites 1,000 technology and marketing experts in 22 offices across 3 continents. It combines expertise in strategy, creativity, and management on all major platforms and technologies to build digital businesses.