DDB Dubai has won the advertising account for Turkish dairy brand Pinar following a multi-agency pitch.
Following the win, Arda Cenk Tokbas, general manager of HDF FZCO, the group’s regional office, said the company’s marketing strategy with DDB would be to highlight the uniqueness of Pinar’s products.
Hubert Boulos, CEO for the Middle East at DDB Dubai, said: “Pinar is a much-loved brand that’s found in hundreds of thousands of kitchens across Turkey and the GCC, and we’re delighted to be working with them. We look forward to a great partnership as we seek to increase Pinar’s profile and market share even further.”
The agency’s first campaign for Pinar will be a TVC focussing on how Pinar’s original taste can make all the difference to a dish.