Dentsu Aegis Network has appointed Tarek Daouk as CEO of Middle East and North Africa, a move that is set to drive forward the organisation’s ambition to become a 100 percent digital economy business by 2020. In his new role, the former CEO of Starcom Middle East will take responsibility for accelerating Dentsu Aegis’ growth in MENA as the organization delivers integrated solutions across creative, media, data and content. Tarek will also play a critical role in mobilising the existing strategy of growth through M&A.
Thierry Jadot, CEO France, Belgium and MENAT, Dentsu Aegis Network said:“The appointment of Tarek Daouk as CEO for Dentsu Aegis MENA is an important milestone for the group in the region. Tarek is an established and seasoned business leader in MENA, known for his business acumen and strong leadership, and widely respected by clients and the industry. The region remains a key growth market for Dentsu Aegis and Tarek’s role will be instrumental in ensuring we remain on track to achieve our strategic objectives. By developing our service offering to clients through innovation and providing inspirational leadership to further energise our existing talent, I have no doubt that Tarek will take the business into its next phase of growth and deliver long term value for our clients.”
Tarek Daouk, CEO MENA, Dentsu Aegis Network, comments: “I am delighted to be joining Dentsu Aegis Network at such an exciting time. The Network is at the forefront of the industry in its shift to people based marketing with strong ambition and clarity of purpose. I was drawn to Dentsu Aegis’ high performance culture and its commitment to help clients achieve their business goals. I am looking forward to building on the existing success in the region, as well as leading the business in achieving its ambitious agenda.”
Daouk brings with him over 20 years’ industry experience in a number of leadership roles, most recently as the CEO of Starcom Middle East. Throughout his career, Tarek has worked with a number of bluechip advertisers including GSK, GM, Mars, Mondelez, P&G, Samsung, and Visa.