London-based agency R/GA and UAE-based telecommunications service provider – ‘du’, announced a new strategic alliance to create a regional best-in-class Connected Design offering. Targeted at leading UAE businesses looking to engage in essential digital transformation programmes, ‘Connected Design by R/GA & du’ is set to help empower the evolution of enterprises via unique digital technologies using a design-led, customer-oriented model. The scope of the partnership will range from strategy and consulting to design and technology services.
The first project to launch as a result of the new ‘Connected Design by R/GA & du’ partnership will be an innovative new global HQ for Dubai Holding - making it the definitive connected workspace in Dubai. Future projects will continue to focus on Connected Spaces, IoT and digital products and services - inclusive of special environments, apps, web platforms, bots, AR, VR and voice-activated solutions.