The Emirates Intellectual Property Association (EIPA), an organisation dedicated to spreading public awareness of intellectual property rights in the UAE, has appointed marketing and public relations company, CommuniGate Middle East, to handle its public relations (PR) strategy and media activities.
The association exerts extensive efforts to protect trademarks, patents, and copyrights. Moreover, it aims to build an environment that upholds intellectual property rights as means to promoting economic growth. EIPA seeks to showcase the UAE's relentless efforts to protect these rights.
“The collaboration between EIPA and CommuniGate Middle East aims to make the general public more aware of EIPA’s mission and objectives through various media channels,” said Major General Dr. Abdul Quddus Abdul Razzaq Al Obaidly, Assistant Commander-in-Chief for Quality and Excellence, Dubai Police and the Head of Board of Directors, EIPA. “Moreover, we are aiming to increase awareness of EIPA’s role in protecting intellectual property--combatting piracy and the further proliferation of counterfeit goods in the country, as well as highlighting the negative economic impact brought on by these illegal activities.”
Mirna Sleem, Managing Director, CommuniGate Middle East, said being honoured to collaborate with EIPA to help support their mission and objective in educating the Emirati community on how to combat piracy and avoid the distribution of counterfeit goods in the country.
EIPA and CommuniGate Middle East will collaborate to roll out innovative and effective communications initiatives to raise awareness throughout the country in support of EIPA’s goal of promoting innovation and the country’s shift to knowledge-driven economy.
CommuniGate Middle East will manage EIPA’s regional and international media campaigns, awareness-raising initiatives, and other PR activities. Furthermore, CommuniGate will shed light on the association’s continuous efforts to protect intellectual property and its partnership with government agencies, civil society organizations, and other relevant institutions.