Global content creator, producer and distributor Endemol Shine Group announced an exclusive content partnership between its digital production and distribution studio Endemol Shine Beyond Germany and premium casual wear brand Marc O’Polo.
Brand and pop culture matchmaking agency idols & brands and their exclusive partners Endemol Shine Beyond Germany are responsible for the concept and collaboration between Robbie Williams and Marc O’Polo which includes a live show, meet & greet, exclusive design session and social media content.
In celebration of the 50th jubilee of the brand, Robbie Williams and his wife Ayda Field Williams have joined the brand to design a special edition fashion collection for women and men. The 360° campaign which has been photographed by Peter Lindbergh, includes national TV, outdoor and digital promotion across Europe.
Tom Wallmann, Marc O’Polo Marketing Director, said, “Robbie Williams is not only the perfect partner for a design collaboration with Marc O’Polo, he embodies the 90s Zeitgeist and stands for celebration itself.”
The collection, which was officially presented in Munich today will be available in mono-brand Stores of Marc O’Polo.