Eyad Abdul Khalek joins MediaCom group as MENA's CEO, effective 1 October 2016. He replaces Tarek Abdalla who left the agency to pursue an opportunity with Emaar Properties.
Eyad joins MediaCom MENA from DataMined where as Managing Director and Co-Founder he was charged with remodeling the business, increasing profitability and leading the development of marketing performance and effectiveness products for advertisers and media agencies.
He also has a wealth of media agency experience, having previously held senior leadership roles with MCN and Starcom Mediavest Group in Dubai, working with large clients such as General Motors, Richemont Group and Saudi Telecom.
MediaCom MENA is currently the sixth largest media agency in the region according to RECMA. Its clients include Mars, GSK, Sony and NBAD.