FP7 MENA has announced the promotion of Amr El Kalaawy as the Managing Director of FP7/CAI effective immediately. As MD of FP7/CAI, Amr will report into Sahar El Zoghby, CEO, MCN Egypt, enabling valuable collaborations with sister agencies leading to a richer, more integrated product offering for current and future clients.
Amr has almost 20 years of experience in the advertising industry in Egypt covering almost each and every business category; 11 of which have been with FP7/CAI. Under his leadership, FP7/CAI has enjoyed a reputation of being a superincumbent with the largest in-house digital offering in the country. Due to his creative vision, the agency has spewed out excellent work and ideation resulting in being named by Effie MENA as the Effective Agency in Egypt for 2 consecutive years in 2016 & 2017.
Amr commented: "I look forward to expanding FP7/CAI’s business and leveraging our relationship with our sister agencies within MCN Holding as we look to help clients exploit the changes we are seeing in today’s dynamic & digital market."
“Amr has made a transformational contribution to the agency’s stature in the market in the past few years, getting the agency crowned at the Effie’s as being The Most Effective Agency in Egypt and Second Most Effective agency in the MENA region 2 years in a row. He has also been able to evolve the agency and establish it as a key player on the exponentially growing digital side of our industry having a very respectable roster of clients, as digitally-led.”, said Sahar Zoghby, CEO, MCN Egypt.