FP7 Dubai has announced a major client win in the real estate industry: Dubai Properties. The agency will be responsible to produce and launch multifaceted creative campaigns for the Dubai-based real estate developer.
The relationship took effect in December which saw the launch of the popular 1/-JBR campaign, a stylish and elegant marketing approach to real estate advertising.
FP7 Dubai has also been awarded Dubai Properties’ social media business social media business following an extensive pitch process over the past two months.
“We are absolutely delighted to be working with Dubai Properties; they are an impressive local brand with big ambitions. It’s very clear from our early collaborations that the client team shares our aspirations to do original and disruptive work that is commercially effective,” said Jon Marchant, MD Dubai, FP7.
"As a developer, we needed a partner who could guarantee us the right type of publicity and effectively position us and our developments with the right target audience," scommented Karim Nagaty, Chief Marketing Officer, Dubai Properties. "FP7 Dubai is an extremely creative agency with original ideas and a strong digital mindset. They have given us the edge with 1/-JBR which is exactly what we needed, and we look forward to working with them on further successful campaigns."