The Effie Awards, globally known for honoring marketing effectiveness have selected a juror from the MENA region for the first time ever. Having won close to a hundred Effie Awards, Tahaab Rais, FP7/MENA’s Regional Head of Strategy and MENA Truth Central Director, will be joining the judging sessions in Singapore. This year the Global Effie competition will be judged by top global marketers in Singapore, São Paulo, New York and London.
Speaking of the appointment, Tarek Miknas, Chief Executive Officer, FP7/MENA says, “With our enduring focus on Effectiveness, making a meaningful difference to our partners’ brands and being cognizant that our industry is founded in creativity with commercial success, it makes me very proud to have our strategy lead to be judging at the Global Effie’s. We have maintained a top 4 global ranking in the Global Effie Index, for a number of years and intend to continually challenge our peers across the globe. Representing our region positively has always been of great importance to FP7 and we don’t take the responsibility lightly.”
Tahaab Rais added, “As FP7, we are happy to represent MENA having believed in effectiveness and endorsed it for the past 5 years – consistently. I’d first like to thank Suzanne Powers, our Global CSO at McCann Worldgroup, for the nomination. And I’d like to thank Tarek Miknas, our CEO, for supporting this opportunity and allowing for the time. I am humbled, happy and grateful. As an advocate of creative effectiveness as the one true way to survive, I’m also very excited to look at the best work out there, learn from it, hopefully do justice to it by selecting the best work, and bring back what I’ve learnt and share it; not just with our agency network but also, with the all agencies out here in MENA, through the MENA Effie’s.”
It's also worth mentioning that FP7/MENA has been ranked The Most Effective Network of the Year in MENA for five consecutive years, along with ranking as one of the top regional networks globally. Its agency in Dubai, FP7/DXB has also been ranked The Most Effective Agency in MENA for five consecutive years, along with ranking in the top four agencies in the world globally in the Global Effie Index for the past 4 consecutive years.