Gokul Rajaram “The Godfather of Adsense” joins C1X
Posted on April 18, 2017

Silicon Valley-based advertising and marketing technology (AMT) platform, C1X (Class One Exchange), has roped in Gokul Rajaram as its advisor.

Gokul is often addressed as the “The Godfather of Adsense,” due to his key role in the early success of one of Google’s most profitable products. Since leaving Google in 2007, he has founded (and sold) his own startup, Chai Labs, led ad-product strategy at Facebook and, joined Square to help the San Francisco-based company revolutionize the world of commerce.

Commenting on the big news, Mukundu Kumaran, Founder and CEO C1X said, “Super excited to have Gokul join C1X advisor board. This validates our vision and differentiation in adtech and martech eco-system...”

On the occasion, Gokul expressed his excitement in helping the C1X team build an impactful product and a company that transforms the world of advertising. I love C1X's mission to reduce waste and inefficiency from the entire advertising process. The integrated platform is a huge step towards that, and I'd like to constantly push C1X towards keeping the inspiring mission top of mind in every product and business decision.”

Gokul is the product engineering lead at Square, the commerce company based in San Francisco, CA, that offers local businesses a full suite of hardware and software tools, including the Square credit card reader for iPhone, iPad and Android devices, and Square Register, a full point-of-sale system.

Prior to Square, Gokul was product director of ads at Facebook. In that role, he drove the product road map and execution for Facebook’s advertising products, which account for the bulk of Facebook's revenues. Earlier, Gokul was product management director for Google AdSense. He helped conceive and crystallize the product in early 2003, and played a key role in its launch and growth from 2003 onwards into a multibillion dollar product line.

C1X is an independent Advertising and Marketing Technology (AMT) provider that helps brands and their agencies find difficult-to-source audiences directly and transparently from leading premium publishers. Its data-driven digital advertising platform facilitates a friction-free marketplace for both publishers and advertisers with easy to execute direct connections, delivering industry-leading visibility and viewability. The C1X Platform offers an Audience Guarantee approach to provide buyers and sellers smooth participation in private marketplaces without having to rely on Deal IDs.

Founded in 2014, C1X is a funded global corporation, headquartered in the Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi, and with development centers in San Jose, Chennai, and Bengaluru, find C1X online at www.c1exchange.com.