Grayling Appoints New Leadership to Enhance In-House Design Studio, GCreative
Posted on August 15, 2017

Grayling, a leading global communications firm, has announced the appointment of Arian Hashemi as the new Creative Director, and Khalid AlAtrash as Client Service Director for their Middle East creative arm, GCreative.

“Arian’s innovative and strategic experience in executing award winning projects, branding and production, coupled with Khalid’s expertise in building strong client relationships will drive GCreative’s vision forward,” asserted Loretta Ahmed, CEO of Grayling MEA.

Bringing over 15 years of experience, and a rich expertise in identity, branding and production to his new role, Arian previously worked as the Design Director for All About Brands in Abu Dhabi, before opening his own design agency. He has worked with a broad range of clients, including Brand of Abu Dhabi, Yas Marina Circuit, FIFA, Abu Dhabi Urban Planning Council, Abu Dhabi Media, Masdar and Arabian Adventures.

Commenting on his appointment, Arian said, “The Middle East’s digital landscape is growing at a rapid pace, and it is important to stay ahead of trends in this dynamic industry. This is a very exciting time to be joining GCreative, and with such a talented team, I am looking forward to what we will achieve in the coming months and years.”

Also joining the GCreative leadership team as Client Service Director is Khalid AlAtrash. An established project management professional with over 10 years of experience in the Middle East, Khalid previously held the position of Account Director at You Experience after enjoying roles at M&C Saatchi and Viola Communications. His experience includes managing an array of clients, including Procter & Gamble, Emaar Properties & Hospitality, Etihad Airways and the National Bank of Abu Dhabi.