Reaping the rewards of its effective Public Relations strategies in Qatar, Grey Doha for PR and Advertising has won two prestigious awards at the annual Middle East Public Relations Association (MEPRA) Awards ceremony, crowning it as the “Best PR Agency in Qatar for the year 2017” and honouring its leading role behind the successful campaign “Support Local Products” executed by Al Meera Consumer Goods retailer in Doha in the aftermath of the GCC blockade.
The agency collected the silver award for “Crisis Communications” category for its integrated Public Relations and Social Media campaign for Al Meera following the partial blockade on Qatar by many countries in Middle East that led to public concerns on food shortages. Al Meera, the Qatar-based retailer brand, handed itself with an opportunity to support the nation by taking the stance to become the first brand to speak positively of the situation and to demonstrate how Qatar can be self-sufficient.
The global advertising and marketing agency also took home “Best PR Agency in Qatar” trophy after Grey Doha garnered a plenitude of votes for the same aforementioned campaign as well as for its rich PR portfolio and famously effective performance for more than 13 years in the local market.
Krikor Khatchikian, General Manager of Grey Doha, said: “we are very proud for being recognised by industry peers who understand the market’s challenges and appreciate the communicators’ role in dealing with them. The two MEPRA awards are a testimony of our team’s dedication and their relentless efforts in providing a famously effective wok. We say Thank You to the local Qatari market that gave us the trust to prosper and succeed in our marketing journey”.
Denise Yamine, Director of Public Relations, Social Media & Events at Grey Doha said during the ceremony: “We were very delighted to hear the nomination of the two prestigious MEPRA Awards during the gala dinner. Today, PR and Social Media work hand in hand to bring brands closer to the minds of the public, and alongside Al Meera professional Marketing team, we made our best to voice the brand’s ethos using timely releases and 24-hours social feeds to effectively communicate the Support National Products campaign”.
The Middle East Public Relations Association (MEPRA) is a non-profit organisation that represents the interests of the Middle East public relations industry. MEPRA's purpose is to highlight the strategic role of public relations in the Arab world and help set high standards for quality and ethical conduct by consultancy firms.