Regional outdoor advertising company Group Plus has recently secured the largest outdoor advertising contract in Bahrain after sealing a major agreement with the Ministry of Works, Municipalities Affairs and Urban Planning. Under their partnership. Group Plus will invest and market all billboards to be placed in light poles in all the main streets of Manama. The agreement will boost all efforts promoting road advertising in the country according to the global standards and the latest industry innovations in the midst of rapid urban growth in Manama. Group Plus also acquired the exclusivity of a large number of ‘Megacom’ billboards measuring 4 x 3 meters in Manama.
Following the signing of the agreement with the Ministry, Georges J. Chehwane, CEO of Group Plus, stressed om the importance of implementing one of the biggest advertising contracts in the Kingdom. Chehwane also reiterated the company’s commitment to provide technologically advanced road advertisement products according to the highest local and international specifications. The latest partnership will enable the growing number of companies in Bahrain to reach wider target audience and ensure greater access to their services and products. Billboards are effective marketing tools and an integral part of urban communities because of their economic and educational importance.
Chehwane added: “We consider Bahrain as one of our key business centers given the local market’s enormous growth and expansion opportunities. We extend our gratitude to the Ministry officials and the capital’s Secretariat for their confidence in our capabilities. The agreement gives us an opportunity to contribute to the country’s economic growth by enabling Bahraini companies to market their products and services using innovative and modern mechanisms. This new acquisition comes within our strategy to expand in Bahrain and all over the Middle East in the outdoor advertising sector and to keep playing a major role in the region.”
Eng. Shawkiya Ibrahim Humaidan, Director General of the Capital Municipality Council, said: “We are pleased to join forces with Group Plus in this large-scale billboard project in Manama. The partnership reflects the Capital Municipality Council’s commitment to provide key facilities enabling investors and major public and private sector companies to capitalize on promising investments opportunities in Bahrain and contribute to the Kingdom’s overall development. Partnering with Group Plus is a strong boost to our efforts to promote the rising advertising market as it continues to undergo digital transformation in line with the national economic development process. The installation of billboards according to the best global practices conforms to our vision of excellence and leadership as we aim to raise the quality of life and standard of living of our citizens and residents simultaneous with the Kingdom’s sustainable development. We look forward to our new cooperation.”
Group Plus WLL is a leading company with 15 years of experience in supplying the local market with high-quality billboards of various sizes all over Bahrain. The company is a subsidiary of the Plus Holding Group, which enjoys a strong presence in the UAE, Lebanon, Bahrain, Cyprus, and China.