HEINEKEN has been announced as this year’s eurobest Advertiser of the Year. The award is presented annually to a European advertiser who distinguishes themselves through inspiring marketing, while embracing and encouraging the creative work produced by their agencies, areas where HEINEKEN continually excels.
HEINEKEN has a successful history at eurobest, with 37 coveted award wins and 20 shortlisted entries since 2008, including three Grands Prix. At the Cannes Lions International Festival of Creativity, six of its brands have totalled 41 Lions, including a Grand Prix in Creative Effectiveness. In 2015 HEINEKEN was named Cannes Lions Creative Marketer of the Year.
A rigorous scoring system to rank all its adverts, known internally as the "ladder", has helped the brewer scale new creative heights, seeing each campaign assigned a score of one to 10 through a review by internal marketing leaders and agency creative directors.
This year’s eurobest takes place in Rome from 30 November - 2 December.