hug digital takes on HMD Global account for the region
Posted on April 20, 2017

Hug digital, a MENA digital advertising agency, has been appointed by HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets, as their digital marketing communications agency charged with social, community management, creative and listening services.

Hug digital will be responsible for developing HMD Global’s reach into the digital realm and delivering a unique digital experience that takes into account user experience and ensuring a wholesome union between offline and online marketing activities. The full extent of the services offered by hug digital encompasses handling the brand’s social assets while providing content creation, community management, full-fledged digital campaigns, reporting, research, and web listening.

“Nokia is a truly iconic, globally recognized and trusted brand. We are proud and honored to be uniting with HMD Global as their communication partner across MENA as it begins this exciting new chapter for Nokia branded mobile phones and tablets,” commented Hussein M. Dajani, hug digital’s Chief Operating Officer.

Launched in 2010 in Dubai, hug digital has since expanded its operations to Cairo, Riyadh, and Trivandrum. To date, the agency employs 126 staff members across the region and has catered to industry renowned brands such as Americana Group, Emaar Misr, du, flydubai, Festival Cities, Al-Futtaim Automotive Group, Majid Al Futtaim Group, Schneider Electric to name a few.

Its services include account management, social, creative, production, content creation, digital media, R&D and product innovation.