True to its vision of being an integrated advertising agency, Beirut-based its. Communications has achieved to become a one-stop-shop offering a wide range of communication services, including advertising, event marketing, in addition to public relations, social media, brand design and production.
By adding new departments, the agency, which was established two years ago by co-partners Waddah Sadeq and Daniel Al Georr – is now, according to a press statement, "able to meet all its clients’ communication needs and help them avoid the hassle of consulting more than one provider."
The new departments that have been integrated are: Public Relations department managed by Raya Haidar, a digital services department managed by Christelle Abdullah, and an Event Organisation department in collaboration with expert Ezzat Kraytem. The company also established its. Sports by merging with ProTeam, an agency that has been organising sports events in Lebanon and abroad for 20 years.
In parallel to this vertical expansion, its. Communications carried on its horizontal expansion with new accounts added like Beit Misk and Al Mawarid Bank. In 2017, Burger King and Subway were among the new brands added to tbsp., a department specialised in the hospitality sector, which includes names such as 7 Management Group, Lina’s, The Village (Dbayeh) and The Backyard (Hazmieh).