Key Appointments at Publicis Media Middle East
Posted on October 09, 2016

Following the recent launch of Publicis Media in the Middle East, Alex Saber, Chairman of Publicis Media, Middle East and Steve Parker, CEO Publicis Media, Middle East, have announced some key leadership appointments.


Alain Brahamcha, Client Managing Director at Starcom, is appointed CEO of Mediavest | Spark, Middle East. Brahamcha has developed an undisputed reputation for building strong strategic client partnerships, developing talent, as well as introducing and accelerating digital innovation across businesses including P&G, Samsung, Orbit Showtime Network, Tiffany & Co, Yas Marina Circuit, and Miral. His operational and strategic expertise has covered all markets within region.



Ali Nehme, Managing Director of Digital at Starcom Mediavest Group, is appointed Chief Strategy Officer of Publicis Media, Middle East. In his new role as CSO, Nehme will work closely with the Publicis Media leadership group on designing and operationalising the vision of the company.



Tarek Daouk, Regional Managing Director at Mediavest, is appointed CEO of Starcom Middle East. Daouk served most recently as Regional Managing Director of Mediavest. During his tenure, he led the overall business performance of Mediavest, with five offices in the MENA region. He also looks after the agency's senior client relationship, growth strategy, and product excellence.



Firas El Zein will pursue in his role as CEO for Zenith, Middle East. El Zein has more than 17 years of media experience in the MENA region. As the CEO of Zenith MENA, he has transformed the agency’s size and reputation within the region, as well as Zenith’s global network.  During his tenure, Zenith developed significant global capabilities through businesses, such as Performics and Newscast that are now fundamental drivers of the Publicis Media practice structure.