On April 17-19 Minsk will host XI International marketing and advertising festival White Square – the first major award show of creative season in Central and Eastern Europe, which annually enables creative work and case studies to gain some international fame, get recognition by awarded European colleagues during the jury sessions and appear in a series of professional media publications in various countries after prize-winners of the festival are announced.
The level of festival organization, its jury cast and judging procedure, were repeatedly appreciated by representatives of international professional community, including The Gunn Report. White Square has been named an ambassador of Eastern Europe among the largest global and local ad festivals by global creativity ranking AdForum Business Creative Report.
The third, final stage of the call for entries to White Square 2019 has already started with deadline set to March 29. During March the representatives of communications industry of any country of the globe are still able to submit their best cases executed during the recent year to participate in seven contests of the festival – Creativity, Branding, Marketing, Creative Effectiveness, Media, Digital, Social advertising – that will be judged offline on April 16 by six international jury categories – persons with innovative approach to advertising and unique ideas awarded with golds and honored with jury seats at Cannes Lions and other prestigious ad festivals around the world. Entries are accepted online on White Square official website.
Recognized experts from twenty countries of the world are invited as headliners, many of which are holders of more than two hundred awards of Cannes Lions, D&AD, Effie and other prestigious festivals for creativity of communications and effectiveness of projects.
Next to the contests, White Square organises a three-day business and educational program that will take place on April 17-19 in Minsk, Belarus and which includes over 70 master-classes, discussion panels, workshops, lectures, presentations devoted to creativity, branding, design, digital and technologies, marketing effectiveness of communications held by expert marketers representing major brands worldwide.