Leo Burnett Dubai has won an 18-month assignment with Big Ticket Abu Dhabi. The Publicis Groupe ‘Power of One’ approach was favored by Big Ticket Abu Dhabi and played an integral part in their decision. The new partnership will see Leo Burnett along with Optimedia and Prodigious provide strategy, creative, production, digital, social and media for the Big Ticket Abu Dhabi raffle draw in the UAE.
The campaign will start in September 2017, and Leo Burnett will provide Radio, Print, Social Media and On-ground Activation for the Big Ticket Abu Dhabi campaign through the ‘Power of One’ approach, to rejuvenate the brand's image, increase awareness and encourage participation in the draw.
“The selection process for this pitch was thorough and comprehensive and our team could not have asked for a better frontrunner. Everyone from the Big Ticket team looks forward to this exciting partnership and with much anticipation, we welcome you aboard Leo Burnett!,” said Sheryl Fajardo, Big Ticket Manager.
Kamal Dimachkie, Executive Regional Managing Director at Leo Burnett Dubai, expressed his pleasure and team’s enthusiasm to be working with Big Ticket Abu Dhabi once again on an exciting new project for their raffle draw.
Big Ticket was established in 1992 at the Abu Dhabi International Airport. Today, Big Ticket is arguably the largest running raffle draw for cash prizes and dream luxury cars in the GCC. What started out with a million Dirhams cash prize gradually grew and now, on Big Ticket’s 25th year, it has already given away millions of cash prizes in both Dirhams and Dollars and luxury cars. In 2016, it surpassed Dubai Duty Free Raffle Draw and is now the largest raffle draw for cash prizes in the GCC region.