Leo Burnett MEA has landed the integrated account for Abu Dhabi Airports to further establish and strengthen the Abu Dhabi Duty Free brand. The new appointment will see the agency handle strategic planning and creative services, including the implementation of brand and digital marketing campaigns, and innovative promotional platforms.
As the creative and digital agency of record, Leo Burnett MEA will manage Abu Dhabi Duty Free branding, communication, advertising, digital and social media followed by the launch of the Midfield Terminal Building, set to become one of the largest passenger terminals in the world.
Kamal Dimachkie (insert title) at Leo Burnett MEA said: “Continuous innovation is crucial to make brands matter with audiences. We are delighted to embark on this journey with Abu Dhabi Airports to bring to life its innovative vision as the world’s premier air hub. We look forward to creating insightful work together with the brand and enhance all aspects of the customer experience.”
Starting in Q4 2018, Leo Burnett MEA will drive awareness of Abu Dhabi Duty Free as an excellent retail destination. The program will highlight the extensive choice offered in more than 70 stores featuring top fashion labels, jewelry outlets, beauty brands and renowned luxury brands in sunglasses, writing instruments, men’s collections and accessories.